Programs that were struggling mightily to compete even with a 'level' playing field where technically pay for play was not ...

ChatGPT revealed what the two greatest basketball players to ever live would have been worth in the era of NIL.

College athletics have changed in more ways than anyone could’ve imagined. When Coach Prime shared his thoughts about players ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...

Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

Former University of Alabama head football coach and current ESPN analyst Nick Saban defended University of Florida head coach Billy Napier on Saturday ...

Shedeur Sanders was listed at the top of the college football season, with an approximate $3.8 million valuation.

The NIL rules have changed the way college football recruiting is handled, and a former Colorado assistant coach attempted a controversial method to help ...

Since college athletes began to make money on their name, image and likeness, Texas athletes have been cashing in.

Ohio State Buckeyes wide receiver Jeremiah Smith has taken the college football world by storm this season, and he is being ...

University of Texas football player Kelvin Banks Jr. prefers to do his talking on the field. The 6-foot-4, 320-pound Junior ...