Trump is pushing the new crypto platform with his sons and two business partners, one of whom calls himself the "dirtbag of the internet."

That was then. Today, Trump is expected to announce the launch of World Liberty Financial, his new cryptocurrency exchange and the latest play to become the “crypto candidate” of the 2024 election.

For over a month, the former president and his family have been pumping up a secretive family crypto project, promising that it will do many things at once.