Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

NFL Commissioner Roger Goodell emphasizes financial responsibility and the role of NIL in preparing college athletes for the ...

That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...

The implementation of the Name, Image, and Likeness (NIL) policy has revolutionized college sports, allowing athletes to earn ...

On almost every broadcast, podcast, radio station, or sports-related medium, NIL and transfer portal are among the hottest topics. NIL and the transfer portal have transformed collegiate sports by ...

Three years after the adoption of new NIL legislation at the state level, South Carolina fans are navigating through the NCAA ...

Since college athletes began to make money on their name, image and likeness, Texas athletes have been cashing in.

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Amid lawsuits, a $2.8 billion settlement reached in May raises new concerns about fairness, recruitment, and the future of ...

Arizona guard Jaden Bradley, left, bounces off UCLA guard Lazar Stefanovic in a January game at McKale Center. The Wildcats ...

Arizona State's athletic director Graham Rossini told Arizona Sports' Burns & Gambo there is merit to the concept of hiring a general manager.