These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

Travis Kelce spoke about appearing alongside Megan Thee Stallion in the new Pepsi commercial tied to the 2024-2025 NFL season ...

It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

Coke vs. Pepsi is one of the most heated debates in foodie history. We tried these brands, plus six others, in a cola taste ...

UP has unveiled a revamped packaging design, marking the first significant update to its visual identity in more than seven ...

We bet the fact his name was also Jack went into his decision making… This is one of the more famous examples and is easy to ...

In a report released today, Dara Mohsenian from Morgan Stanley downgraded PepsiCo (PEP – Research Report) to a Hold, with a price target ...

A pop culture phenomenon gets a sequel, two decades later. On Sept. 5, Pepsi welcomed football season by releasing a star-studded commercial in the theme of upcoming blockbuster “Gladiator II.” In the ...

PepsiCo (PEP – Research Report), the Consumer Defensive sector company, was revisited by a Wall Street analyst today. Analyst Christopher ...

Pepsi has long showcased food associations through a creative program called “Better with Pepsi,” asserting that the brown spices and citrus flavors unique to Pepsi make it an ideal food pairing.

Carlsberg Group is expanding its strategic partnership with PepsiCo with a new agreement that will see the Danish brewer ...