D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world Image from the Yellow Pencil-winning Camouflage Against the Machines by Dentsu for ...

88% of Gen Z live in the gaming world. Airbnb wanted to bring them out into the real world. Solution Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn ...

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad ...

Nando’s first global range of takeaway packaging was developed to provide premium packaging and a unified brand experience across all markets. The copy had to explain the virtues of the ...

Seoul, South Korea is a vibrant and colourful city. However, the annual monsoon season takes away colour and energy from the streets and people. So with help from Pantone, we painted the streets with ...

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In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly ...

Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things”. This value is rooted at the core of everything Apple does. Whether it’s a hardware product, a software experience ...

BBC Evoke takes the entire BBC library, and entwines it within the users real world experience. Content is curated for the exact moment and situation using real time video input, images, and sound.

Attract 18-26-year-olds to Adobe by integrating the brand into their cultural interests, making it relevant to their creative passions. Revolutionize tutorials with engaging content and celebrity ...

32% of women around the world feel uncomfortable swimming in public. In the Middle East, it's 88%. So adidas created the world's first swimmable billboard in Dubai, encouraging every woman in the city ...

Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying on the top of her game for over two decades.