Retailer Belk’s holiday campaign Santa Baby Sweepstakes saw more mobile opt-ins than its other recent campaigns, helping to drive more than 1.1 million total entries and proving which channel ...

Retailer Belk is driving engagement on social media through the end of the year by giving followers a way to check if they are on the naughty or nice list for a chance to win a prize. The Santa Baby ...

Dressing your newborn for sleep might seem confusing at first. Should you go with a cozy onesie or dedicated pajamas? And ...

While you're coping with a range of emotions, one of the practical things that needs sorting is finding baby clothes that fit well and won't swamp your early baby. And it’s not just size. Some of you ...

Department store chain Belk is welcoming its Santa Baby sweepstakes back for another holiday season, placing an even brighter spotlight on mobile by enabling participants to create their own ...

Cardi announced her pregnancy only a little over a month ago, and she was clearly quite far along. Her third child—she ...

Belk is unloading more than $950 million in debt and giving some lenders more controlling interests in the company just three ...

For frequent Belk shoppers, rewards can add up quickly. But if juggling reward expiration dates is not your style, you may be better off with a general cash-back card. Many or all of the products ...