We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the brand resonates with our breadth ...

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand ...

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

Founded in 2016 by Javi Bandera and Joey Barba, streetwear brand Paisaboys has built a reputation for its sardonic, boldly ...

Have you ever searched for the KN car brand? If so, you've been duped into thinking there's a new brand on the market, when It's really just Kia.

In a planned rebrand, OpenAI considers using a big O to symbolize the future of AI tech. It may be a minimalist step too far.

I've spent entirely too much time browsing Amazon listings, and found some hilarious and unfortunate drop shipping "brands" ...

OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

David Lauterstein has been making jockstraps, harnesses and other gear with his partner. In a new memoir, he paints a (very) ...

Palisade Bio is fortifying its brand image. The California-based biotech on Monday unveiled a new logo and website design, ...

Hundreds of objects and artifacts spanning the over 50-year history of Nike are now on display at the Vitra Design Museum in ...