You can opt to move first on the quick wins or go right after a big strategic investment. Either way, it’s important to have ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...

Today, I would like to share with you three key pointers to help you develop a strong brand position in the market. Hey there, start-up entrepreneurs and solopreneurs! Chale, let’s not try to ...

PHD, part of Omnicom Media Group, has unveiled its new refreshed brand positioning "OUTTINK, OUTPACE, OUTGROW". PHD has unveiled its refreshed brand philosophy, titled “Intelligence. Connected.” ...

Fixderma debuted in 2010 as a dermatologist-focused business, expanding its reach through collaborations with medical ...

Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consum ...

It’s no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda. Yet despite intense interest in their power, automotive brands remain ...

US], September 19: Persistent Systems (BSE: 533179) and (NSE: PERSISTENT), a global pioneer in Digital Engineering and ...