You can opt to move first on the quick wins or go right after a big strategic investment. Either way, it’s important to have ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Today, I would like to share with you three key pointers to help you develop a strong brand position in the market. Hey there, start-up entrepreneurs and solopreneurs! Chale, let’s not try to ...

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

This revised version adds recent case studies and updated references. Brand positioning is complex and there are varying ways to approach it. But most commentators agree brand positioning is a ...

Our brand position is our most important strategic brand asset. Our positioning statement summarizes the facts behind the SCU brand. The positioning statement describes what the brand stands for, its ...

Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consum ...

Fixderma debuted in 2010 as a dermatologist-focused business, expanding its reach through collaborations with medical ...