Oklahoma senior linebacker Danny Stutsman is displaying a positive side to the name, image and likeness ("NIL") game.

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Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

The NIL rules have changed the way college football recruiting is handled, and a former Colorado assistant coach attempted a controversial method to help ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Colorado Buffaloes star Travis Hunter details what position he wants to play in the NFL and his thoughts on beating the ...

Amazon's documentary about LSU athletes and NIL is here. Here are our top takeaways. Our LSU coverage is brought to you in ...

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...

Alabama quarterback Jalen Milroe, who is right in the thick of the Heisman Trophy conversation, is not only getting things ...

The football program is looking for every advantage it can get in the player empowerment era of college athletics.

LeBron James' youngest son Bryce has earned quite an impressive NIL valuation even though he's just starting his senior year of high school.