The millions who watch the Super Bowl have one thing in common each year: they all think they can make better commercials ...

Britvic continues to make investments in its packaging lines as it claims to put sustainability at the heart of its ...

The plastic disc under bottle caps keeps drinks fizzy. Most people don't even notice the small piece of plastic under the ...

With the B&T Awards taking over the Hordern Pavilion in Sydney on 8 November, we thought we’d take the chance to reacquaint ...

Get ready to revisit some of the most iconic and unforgettable examples of product placement in film history. The post The ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

We bet the fact his name was also Jack went into his decision making… This is one of the more famous examples and is easy to ...

The Woodbury-based company has rolled out hard teas and nutcrackers modeled after the homemade boozy cocktails sold in New ...

FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its ...

“We found lightning in a bottle,” he said. “A great brand, wonderful liquid; however, it needed a bit of love and execution ...

Carlsberg Group is expanding its strategic partnership with PepsiCo with a new agreement that will see the Danish brewer ...

In a report released today, Dara Mohsenian from Morgan Stanley downgraded PepsiCo (PEP – Research Report) to a Hold, with a price target ...