It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

UP has unveiled a revamped packaging design, marking the first significant update to its visual identity in more than seven ...

The millions who watch the Super Bowl have one thing in common each year: they all think they can make better commercials ...

Britvic continues to make investments in its packaging lines as it claims to put sustainability at the heart of its ...

Enterprises have accelerated the shift toward Gen AI tools, predominantly integrating them within the marketing, sales, and ...

The plastic disc under bottle caps keeps drinks fizzy. Most people don't even notice the small piece of plastic under the ...

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

We bet the fact his name was also Jack went into his decision making… This is one of the more famous examples and is easy to ...

The Woodbury-based company has rolled out hard teas and nutcrackers modeled after the homemade boozy cocktails sold in New ...