Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

According to a study, companies with a strong EVP experience a 69% lower turnover rate compared to those with a weaker or non ...

Every great brand begins with a story that captures hearts, sparks curiosity, and leaves a lasting impression. But how do you ...

Crafting a strong value proposition takes a lot of time ... Its findings are consolidated in an infographic (embedded below) that outlines three steps every retailer should consider taking.

For EDUCAUSE’s 2022 Top 10 IT Issues list, CIOs and other university technology leaders noted that developing a technology-enhanced post-pandemic value proposition is one of their top challenges for ...

Groupon's struggle to improve merchant value raises concerns for investors. Investors should wait for substantial ...

She leads growth strategies that include developing new products, services, channels and value propositions for both business-to-business and business-to-consumer market segments. Previously ...

Objective To compare the prevalence of ‘spin’, and specific reporting strategies for spin, between infographics, abstracts and full texts of randomised controlled trials (RCTs) reporting ...

Driving this change is the ability to travel longer distances for less, making international travel more accessible and the ...