Along with the name change, the company also debuted a refreshed logo and distinct visual identity.

A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using ...

In the coming months, current tools like OnCommand ® Connection and International ® 360 will come together under a new ...

Have you ever searched for the KN car brand? If so, you've been duped into thinking there's a new brand on the market, when It's really just Kia.

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their ...

At its heart, DU is having an identity crisis. COVID-19 was a turning point for much of higher education. Students as a target demographic have become increasingly difficult to understand.

We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the brand resonates with our breadth ...

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand ...

Can the concept of “quiet luxury” find success in the premium whisky market, currently dominated by opulent packaging and ...

The signals are referred to as "Bravo" and "Zulu," and Heissner said the phrase now serves as an-inhouse shorthand for ...

OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

With more than a billion websites on the internet, it's going to take a lot for your brand to stand out from the crowd. At ...