You can opt to move first on the quick wins or go right after a big strategic investment. Either way, it’s important to have ...

Fixderma debuted in 2010 as a dermatologist-focused business, expanding its reach through collaborations with medical ...

US], September 19: Persistent Systems (BSE: 533179) and (NSE: PERSISTENT), a global pioneer in Digital Engineering and ...

PHD, part of Omnicom Media Group, has unveiled its new refreshed brand positioning "OUTTINK, OUTPACE, OUTGROW". PHD has unveiled its refreshed brand philosophy, titled “Intelligence. Connected.” ...

Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...

Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consum ...

- Communicate proactively, updating stakeholders on timelines and reasons for delays. - Offer interim solutions or previews to keep interest and engagement alive. - Reassure stakeholders of the ...

When brand positioning discussions hit a snag, it's essential to maintain stakeholder trust. Here's how to keep expectations aligned: - Communicate proactively with updates and revised timelines ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...