There's been a lot of controversy surrounding Arch Manning's NIL earnings. However, critics may be tight-lipped following his ...

The energy drink company announced on Monday that they signed six Heisman hopefuls to NIL deals, known as the "ESSENTIAL Six": Travis Hunter, Jalen Milroe, Donovan Edwards, Emeka Egbuka ...

Oklahoma senior linebacker Danny Stutsman is displaying a positive side to the name, image and likeness ("NIL") game.

Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...

Athletes’ NIL rights forever changed college sports, and they’re seeping into high school athletics, too. But as the Faizon ...

The NIL rules have changed the way college football recruiting is handled, and a former Colorado assistant coach attempted a controversial method to help ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Colorado Buffaloes star Travis Hunter details what position he wants to play in the NFL and his thoughts on beating the ...

The NIL marketplace will continue to grow as more ... the fact that the BIG 10 and SEC generated $879.9 million and $852.6 million in FY 2023 revenue. The last media rights deal between the ...

Alabama quarterback Jalen Milroe, who is right in the thick of the Heisman Trophy conversation, is not only getting things ...

Her current seniors were the first group of collegiate athletes to benefit from NIL, or "Name, Image and Likeness," enabling them to earn money from sponsorships, endorsements and social media ...