The top NIL agency in college sports along with some big name athletes are partnering up with the V Foundation for Cancer ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

The implementation of the Name, Image, and Likeness (NIL) policy has revolutionized college sports, allowing athletes to earn ...

Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

College athletics have changed in more ways than anyone could’ve imagined. When Coach Prime shared his thoughts about players ...

Since college athletes began to make money on their name, image and likeness, Texas athletes have been cashing in.

Three years after the adoption of new NIL legislation at the state level, South Carolina fans are navigating through the NCAA ...

Alabama quarterback Jalen Milroe, who is right in the thick of the Heisman Trophy conversation, is not only getting things ...

On almost every broadcast, podcast, radio station, or sports-related medium, NIL and transfer portal are among the hottest topics. NIL and the transfer portal have transformed collegiate sports by ...

Amid lawsuits, a $2.8 billion settlement reached in May raises new concerns about fairness, recruitment, and the future of ...

College athletes face unique financial situations managing scholarships, stipends, NIL deals, or personal finances. This ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...